2022, Spring
Sustainable Packaging
Sustianaiblity Focus:
Packaging
Objective:
Packaging is an essential component of branding and can be an opporunity for sustainable design practices. This report proposes options for Seemore Meats & Veggies to reposition its line of chicken and pork sausages through a new and more sustainable packaging system and to take advantage of the company's commitment to social impact and making eating well more fun. This report discusses the competitive environment, market, packaging structure options, supply chain issues, and a final summary of the repositioning proposal.
Packaging
Objective:
Packaging is an essential component of branding and can be an opporunity for sustainable design practices. This report proposes options for Seemore Meats & Veggies to reposition its line of chicken and pork sausages through a new and more sustainable packaging system and to take advantage of the company's commitment to social impact and making eating well more fun. This report discusses the competitive environment, market, packaging structure options, supply chain issues, and a final summary of the repositioning proposal.